The rule of 3 for KPI, not too few or too many. This will give you 15-21 metrics to manage for your 5-7 directs for their ultimate goals
Executive KPIs
CEO
- Revenue growth %
- Brand partnerships secured
- Market expansion
COO
- On-time delivery rate (95%+)
- Production margin %
- Client satisfaction score
CMO
- Audience growth %
- Engagement rate
- Website traffic growth
- Cost per acquisition
CFO
- Gross margin
- Net profit margin
- Cash runway
- AR days outstanding
CTO
- Website uptime (99.9%)
- Stream stability
- Data backup compliance
Production KPIs
Photography
- Turnaround time
- Upsell conversion rate
- Asset quality rating
Live Streaming
- Stream uptime
- Concurrent viewers
- Paid access conversion
Post Production
- Edit turnaround time
- Revision frequency
- Cost per edit hour
Sales & Partnerships KPIs
- Monthly recurring revenue
- Sponsorship revenue
- Client retention rate
- Average contract size
