| GOOD DESIGN | GREAT DESIGN |
| Decorate | Communicate |
| Less is more | Less and more co-exist |
| Fix Problems | Prevent problems |
| Inspired by Genre | Inspired by total environment |
| Everything at once | Selective Iteration |
| Treat Text as Content | Treat Text as UI |
| Use good typefaces | Use good typography |
| Code for one instance | Code for many instances |
| Redesign | Realign |
Stephen Choo Quan
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