According to a McKinsey report, \u201cFrom 2004 to 2009, the Internet’s contribution to GDP in mature countries averaged about 20%.\u201d That\u2019s quite astonishing. Really. We really are talking about the engine of the future.<\/p>\n
GDP of countries has historically averaged about 2.5-3% per year.\u00a0 Since the 1900 it has really began to ramp up and now in the information age 20% increase is insane.\u00a0 The only way to really appreciate this is to look back over time to see man’s journey from at one time almost becoming extinct to commerce to these now these massive GDP jumps.<\/p>\n
It is about ability to share information and transcend distance and geography.\u00a0 We create value for that culture, for that society, for that location as we share in websites.\u00a0 Let’s be clear that technology enables this movement but it not the movement itself.\u00a0 You\u2019ve installed SharePoint. Big deal. You haven\u2019t created any value. In fact, you might end up destroying value. You\u2019ve bought Google search. Big deal. You\u2019ve achieved nothing. You\u2019re now on Twitter, Facebook and YouTube.\u00a0 So what? No value creation. Zilch. Nada. Nothing.<\/p>\n
Don\u2019t measure the technology. Don\u2019t measure the content.\u00a0 Whopie you add 5 pages of content per week.\u00a0 Measure the use. Measure the output not the input.\u00a0 That\u2019s where the true value of any website lies.<\/p>\n
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