Marketing goal is to get more customers knowing about, interested in and buying the product or service.\u00a0 Mass broadcasting of the product over TV, Print or Radio has been wildly successful for many years.\u00a0 This approach does have it draw backs.\u00a0 A few of them are customers still need to take action to buy which means going to the brick and mortar store.\u00a0 Another is it does not have a way to hear the voice of the client and overcome objections t the sale and lastly it is hard to measure the return on the spend of a campaign.\u00a0 We cannot expect very high conversion rates by just putting the word out to the masses and expecting customers to show up and buy. Phone calls and customer files must now be augmented by web searches, website history, order history and sentimental tweets or comments in some channel.<\/p>\n
2010 decade is going to be about Digitally Social, Real Time interaction using Mobile devices and Integrated Big Data of all these digital foot prints.\u00a0 This deadly combination of technology will leap frog the ancestor methods as the way we market products.\u00a0 It is important to note that tomorrow’s customers is “Generation Y” a much more tech savy and parallel processing brain.\u00a0 Future consumers are likely to love texting and using mobile devices.\u00a0 They are also likely to be engaged on some digital social network or community of interest(s).<\/p>\n
Marketing will need to be creating new innovative products or services based on the future customer’s needs.\u00a0 Marketing must innovate in the social aspect to draw out interaction.\u00a0 This interaction must be along multiple channels and multiple devices.\u00a0 These marketers will need to survey the communities and extract the sentiments of the customers.\u00a0 Marketing will need to aggregate these sentiments to innovate and then present an innovative campaign(s) that reflect understanding of needs.\u00a0 These must be injected back into those communities with actionable links. e-commerce<\/strong> must be available to satisfy customers peaked interest.<\/p>\n Back to\u00a0FAQ index Page<\/a><\/p>\n Stephen Choo Quan<\/p>\n Sharing is Caring. Thanks for reading and Sharing \u2764<\/strong><\/p>\n Follow me\u00a0On:\u00a0Instagram<\/a>\u00a0|\u00a0Facebook<\/a>\u00a0|\u00a0Linked in<\/a><\/strong><\/p>\n