{"id":5041,"date":"2019-01-08T21:10:49","date_gmt":"2019-01-09T03:10:49","guid":{"rendered":"http:\/\/www.designandexecute.com\/designs\/?p=5041"},"modified":"2019-12-14T17:32:11","modified_gmt":"2019-12-14T23:32:11","slug":"how-much-should-i-spend-on-marketing","status":"publish","type":"post","link":"https:\/\/www.designandexecute.com\/designs\/how-much-should-i-spend-on-marketing\/","title":{"rendered":"How Much Should I Spend on Marketing?"},"content":{"rendered":"
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The Marketing Budget Calculator Operates on 4 Rules:<\/h3>\n

Rule #1<\/h5>\n

Your marketing costs should equal a percentage of your gross annual revenue<\/p>\n

Rule #2<\/h5>\n

If you\u2019re a startup or just launching a brand new product, your marketing budget should be 25-35% of your revenue (to be assessed quarterly)<\/p>\n

Rule #3<\/h5>\n

If you\u2019re an established business that wants to grow more, your marketing budget should be 12-18% of your revenue<\/p>\n

Rule #4<\/h5>\n

If you\u2019re a stagnating or declining business, add 3-10% MORE in marketing costs to what you\u2019re currently spending<\/p>\n

Remember, the more you invest in your marketing expenses (while tracking your results), the more you\u2019ll generate ENOUGH leads to increase your business\u2019s sales.<\/p>\n

Source:<\/b>
\n1. CMO Survey, 2016.
\nhttps:\/\/cmo.deloitte.com\/xc\/en\/pages\/solutions\/cmosurvey.html<\/i><\/a><\/p>\n<\/div>\n

Back to FAQ index Page<\/a><\/p>\n

Stephen Choo Quan<\/p>\n

Sharing is Caring. Thanks for reading and Sharing \u2764<\/strong><\/p>\n

Follow me\u00a0On:\u00a0Instagram<\/a>\u00a0|\u00a0Facebook<\/a>\u00a0|\u00a0Linked in<\/a><\/strong><\/p>\n

Subscribe for\u00a0monthly Inspiration<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The Marketing Budget Calculator Operates on 4 Rules: Rule #1 Your marketing costs should equal a percentage of your gross annual revenue Rule #2 If you\u2019re a startup or just launching a brand new product, your marketing budget should be 25-35% of your revenue (to be assessed quarterly) Rule #3 If you\u2019re an established business […]<\/p>\n","protected":false},"author":2,"featured_media":5022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-online-marketing"],"jetpack_featured_media_url":"https:\/\/www.designandexecute.com\/designs\/wp-content\/uploads\/2012\/11\/digital-lmarketing.jpg","_links":{"self":[{"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/posts\/5041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/comments?post=5041"}],"version-history":[{"count":3,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/posts\/5041\/revisions"}],"predecessor-version":[{"id":6748,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/posts\/5041\/revisions\/6748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/media\/5022"}],"wp:attachment":[{"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/media?parent=5041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/categories?post=5041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designandexecute.com\/designs\/wp-json\/wp\/v2\/tags?post=5041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}